The Meaning behind my Logo Creating a logo was a really fun process for me, due in large part to my designer. It can be a daunting process for a creative (reads photographer) to describe a vision and meaning, then hand it over to another creative. Requires a trust bond, something I know quite a lot about in my business. Jo knows the meaning of my business well. In fact she’s been in front of my lens! She knows, firsthand, the experience of how I create artful portraiture.